Targeted marketing is, first of all, a guideline to your target audience. You will be able to send mass messaging on the bases of mobile operators, with the ability to create selections for various search criteria.
Targeting characteristics
Sex
Set the gender of subscribers.
Age
Set the age of subscribers.
Location
Specify the region, the city of the target audience.
Interests
Interests – pick up hobbies: sports, communication, tourism, business.