Targeted marketing is, first of all, a guideline to your target audience. You will be able to send mass messaging on the bases of mobile operators, with the ability to create selections for various search criteria.
Sex Set the gender of subscribers.
Age Set the age of subscribers.
Location Specify the region, the city of the target audience.
Interests Interests – pick up hobbies: sports, communication, tourism, business.
Mobile spending Messages will be sent to those subscribers whose expenses are in the specified range.