How to increase sales using SMS?
Why do some stores constantly increase sales, while others rejoice even a dozen customers per day? The fact is that not all people can know about some kind of store. They are used to shopping (including online shopping) in one or two stores, they are all satisfied. So why would they look to be interested in new? So, the solution to the problem is to find out about your store. But how to do that? Yes, there are advertising campaigns, clear strategies, and everything in the complex gives a certain result. For example, flyers. They are distributed on the street, and the distributor for several hours of work is able to distribute 100-200 such leaflets. But the trouble is that the same people take this route daily. In most cases. Therefore, you need to use more efficient features. And here the sms comes to the rescue.
The benefits of Marketing messaging
Messaging is way to advertise a product or to cause interest in it .Today this way has become one of the most popular. Every person already has a mobile phone, which means that he is guaranteed to receive your message. Unlike the same leaflet, which is almost immediately thrown into the nearest dustbin, the message is at least opened. After all, it could come from anyone, for example, from a bank. That is why the probability that it will be read is much higher. A significant advantage can be called the fact that sending messages can be mass. You can simultaneously send a commercial offer immediately to the top ten subscribers, or even a hundred. Modern technologies allow to do this. Of course, this can cost a certain amount of money spent on the payment of services of a mobile operator. But, first, you can use applications like Viber or Skype. Secondly, there are programs through which free online SMS sending is possible. In addition, it will be easier to compose a message using a computer keyboard, rather than a telephone. Especially if you specify the name and patronymic of the subscriber in each message.
Important rules of Marketing Messaging
Someone may argue against this way of marketing, arguing that sms sending annoys people, repels. This is only half true. Yes, indeed, subscribers feel discontent and annoyance, they begin to feel negative towards some kind of store. But this is not caused by the distribution itself, but by the content of the messages and the frequency of their sending. First of all, repels the lack of an individual approach. For example, a client bought a tablet from you for 1999 UAH., And in a month you send him a text message with an offer to buy a TV for 15999 UAH. But is this sentence logical? After all, a client bought a budget model gadget from you, perhaps the cheapest one. Will he have money for such a TV? It will work better if you offer him a TV also a budget model. Also, do not abuse the client's attention, no matter how much you want to increase sales. There are regular customers who make 2-4 purchases per month. So you can send sms to them every week. And if a person made a purchase from you once for the time being, and you immediately begin to throw messages at him, then his reaction will be negative. It is unlikely that he will contact you again.
How to increase sales using SMS?
If you use sms messaging, do not forget about brevity. Deliver specific information, a minimum of letters - maximum information. No one will read a long text, the user simply deletes the message if it is not “hooked” from the first phrase. You do not know how to come up with such a text? Contact to the experts, copywriters, advertisers. They will prompt the best option for your particular case. In addition, SMS should be encouraged to action. A person should have a desire to make the transition to the site of your store, or find it on the Internet. Simply put - interest! To do this, you can carry out the preparatory work, for example, using targeting. It is necessary in order to determine the target audience. A person living in an apartment is unlikely to be interested in a power saw, but a resident of a country house or a summer resident - yes, it is quite likely. Targeting allows you to select potential customers by gender, age, interests, and place of residence. Thus, your messages will "hit the target."This increases the return on SMS messaging, pays for it and leads to new customers.