10 rules of modern SMS distribution

Marketing messages included in the marketing strategy of many companies, both large and small. This approach allows you to timely notify customers about new incoming goods, some promotions, opening new stores, etc. At the same time, to properly alert potential or loyal customers, you should follow some rules to get the most out of it.


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10 rules of modern Messaging


Messaging should make sense. Sending message, just to remind customers of your company is irrational.Sometimes such approach is way of wasting money
We give you a simple sample. You have an online web store, and there are currently enough buyers. The question arises – is it necessary to attract new customers now? Of course not. It is better to put aside it for the period when there will be a decline in buyers. It is necessary to understand that every day, every phone number owner receives 3-5 messages from various companies – taxi, bank, credit organizations, etc. It starts to be annoying and therefore the SMS sent from your company without a valid reason will most likely cause a negative. Therefore, it is more expedient to remind oneself when it is really necessary.


Deliver the necessary information concisely. Modern man does not have time to reread long texts, the essence of which can be explained with just one sentence. If you want to increase sales of air conditioners, just write “In the middle of summer, air conditioners from 4999 UAH.”. This is quite enough to interest a potential buyer.


Have in mind the past rule, try to formulate sentences and phrases so that the reader does not have to guess what you want to say. Everything should be simple and clear. Open a new store? Of course, for you this is event. But for the client it is unlikely. Therefore, it is not necessary to begin the message with the words “Finally, after hard work, we were able to open …”. Write simply what you are opening, specify the date and address.


So if you want the subscriber does not close the message immediately, as soon as he read the first line, you will cause interest in it. Again, this is not about some kind of intrigue, you should not create detective plots and puzzles. It will work in the advertising brochure, but not in SMS. And besides, try to “catch” the first phrase. For example, you have a promotion, which implies discounts on goods. Specify immediately the size of the discount, and then the period of the action.


Messaging must take into account the target audience. You can obtain much greater effect y collecting and analyzing data. It is necessary to consider gender, age, location of potential buyers, their interests. For example, if your store works exclusively in the Kiev region, then what’s the point of sending messages to residents of Vinnitsa? They will not go to Kiev to make a purchase from you or order a service.


If you want messaging brings the desired result the information in the messages must correspond to reality. No need to lure customers in the hope that they will at least buy something. Do not buy! Moreover, they will not react to the following messages at all, suspecting that this is another lie. Today, a whole lot of different companies and stores offering services and products, so there is no problem of choice. But getting into the blacklist with this approach is very simple.

Ability to unsubscribe

Most companies are so much “clinging” to each customer or customer services, which does not give the opportunity to unsubscribe. At seems as if the client has unsubscribed from marketing messages, he will immediately forget about the company itself. Do not forget, especially if other marketing methods are used, which operate in the complex. But, if your online SMS sending gives you the opportunity to unsubscribe, this will be a big plus for your company. Just enter at the end of the message the email address of the administrator who is responsible for this.


As mentioned above, each subscriber receives daily a series of messages from various companies and stores. By the end of the day, the average subscriber is already in the eyes dazzled by all sorts of promotions, discounts, discoveries, new receipts, opportunities to take a loan, etc. And this is if a person is not subscribed to any mailing list. Do not want to get to the black list? Then try not to send another message for good reason, every week. Do this precisely out of necessity, as stated in the first rule.


Anyone wants respectful attitude towards themselves, and this is true. Want your message to be received positively? Then contact the subscriber by name patronymic. He will be pleased, and in most cases the person does not immediately close the SMS.

Using messengers

Thanks to messengers you can save money on sending messages, because here they are free. In addition, from the chat is easier to follow the link to the specified address of the site. Yes, and users often “sit” in the messengers, because they will surely read your SMS. “

10 rules selling SMS

Nowdays each of us receive a lot of sms. And this is not about the messages that we receive from friends or relatives, but about marketing. Some of them are talking about the opening of a new store, others – about promotional discounts, others are announcing the incoming of some fashionable gadget for sale. Anyway we are constantly informed about something. The use of messages for commercial purposes implies a significant increase in sales, but in fact everything is not as rosy as we would like. Why? It can have a lot of reasons. The main one of them is that not all marketing specialists use the rules of SMS messaging.

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10 rules selling SMS

Marketing Impulse Rule

The person who received the SMS on the phone should be willing to respond to it, react. This reaction is called impulse. There is no point in sending a message for the sake of a message, it’s wasted money thrown away. So, the information must be such that the person has an impulse or at least be interested in the proposal. If he clickes to the store site, this is already a 50% guarantee that he will make a purchase. Then everything will depend only on the prices in your store, the convenience of making an order, etc.

One sms – one pulse

Before sending SMS, make sure that it will cause only one pulse. This means that you should not talk about two or more products at once. Do you have discounts on phones and tablets? Write only about the phone in one message, and about the tablet in another. Better two messages, after a certain period of time. It is important that a person does not think that he will be more interested in – one product or another.


SMS is a short message system. You should remember this definition always even if you use Viber or other instant messenger. No one will read long texts. The subscriber, receiving SMS, thinks that someone from relatives or friends is writing to him, because when he sees that some company has written, he will most likely close the message. It is necessary that he had time to read the information up to this point. In addition, conciseness makes it possible to add intrigue, which is also not superfluous.

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Individual approach

Do you want to inspire confidence? Indicate in the message the name and last name of the addressee. Of course, if you know it. Yes, this approach will not allow the use of mass messaging, but it will be more effective, because this is what a person will see – the absence of a mass messaging! You tried to specify his name, spent time. And this is something worth it.

Use targeting

Targeting is a great solution for not wasting money. If a person who does not have a car receives an SMS with an offer to buy spare parts, what will he do? Delete this message, and you will experience a misunderstanding. You need to find out as much information as possible about your client, make a selection, send targeted messages.

Customer focus

That’s ancient history “”Customer care””. If you want a customer to treat your company positively, add a bit of “soul” to your relationship. You should not contemplate it from a consumer point of view. How much will cost a message like this “It’s cold outside today. Do not forget to grab a scarf. Your shop N! ”. In pennies! But you are not trying to sell something in it, you are participating. Thus, this person will remember your store, and, most likely, if you need to buy something, he will most likely turn to you.

Ability to unsubscribe

Do you know what annoys many people? When they receive SMS from a company to which they did not give their phone number. In fact, it is the illegal use of personal data for commercial purposes. The problem is aggravated by the fact that there is no possibility to unsubscribe. Make it. Enter the administrator’s email that can stop the distribution to the subscriber’s phone number. In fact, there is one small trick here. Few people will actually go to email, write to the administrator, wait for a response. But the very opportunity to unsubscribe from advertising already increases the credibility of you.

Using instant messengers

Do you want to make messaging for free without SMS? Use instant messengers! Nowdays, the number of users of Viber, Facebook, Telegram, Skype and other applications is constantly growing. Millions of people use these services. So why should you pay to mobile carriers if you can send thousands of messages for free.


Messages should not be intrusive, come 10 times a week. It is annoying. Make it easier. For example, you have a website with SMS registration on it. In the same message may be an advertising offer.


Try to keep the information indicated in the message true. If you write that the TV is sold for 5999 UAH, and in fact it costs 7999, then there will be no more confidence in you.


Has a new model of smartphone, which everyone was waiting for? Report it to your customers immediately. After 2-3 months, this information will no longer be relevant.

How to increase sales using SMS?

Why do some stores constantly increase sales, while others rejoice even a dozen customers per day? The fact is that not all people can know about some kind of store. They are used to shopping (including online shopping) in one or two stores, they are all satisfied. So why would they look to be interested in new? So, the solution to the problem is to find out about your store. But how to do that? Yes, there are advertising campaigns, clear strategies, and everything in the complex gives a certain result. For example, flyers. They are distributed on the street, and the distributor for several hours of work is able to distribute 100-200 such leaflets. But the trouble is that the same people take this route daily. In most cases. Therefore, you need to use more efficient features. And here the sms comes to the rescue.

The benefits of Marketing messaging

Messaging is way to advertise a product or to cause interest in it .Today this way has become one of the most popular. Every person already has a mobile phone, which means that he is guaranteed to receive your message. Unlike the same leaflet, which is almost immediately thrown into the nearest dustbin, the message is at least opened. After all, it could come from anyone, for example, from a bank. That is why the probability that it will be read is much higher. A significant advantage can be called the fact that sending messages can be mass. You can simultaneously send a commercial offer immediately to the top ten subscribers, or even a hundred. Modern technologies allow to do this. Of course, this can cost a certain amount of money spent on the payment of services of a mobile operator. But, first, you can use applications like Viber or Skype. Secondly, there are programs through which free online SMS sending is possible. In addition, it will be easier to compose a message using a computer keyboard, rather than a telephone. Especially if you specify the name and patronymic of the subscriber in each message.


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Important rules of Marketing Messaging

Someone may argue against this way of marketing, arguing that sms sending annoys people, repels. This is only half true. Yes, indeed, subscribers feel discontent and annoyance, they begin to feel negative towards some kind of store. But this is not caused by the distribution itself, but by the content of the messages and the frequency of their sending. First of all, repels the lack of an individual approach. For example, a client bought a tablet from you for 1999 UAH., And in a month you send him a text message with an offer to buy a TV for 15999 UAH. But is this sentence logical? After all, a client bought a budget model gadget from you, perhaps the cheapest one. Will he have money for such a TV? It will work better if you offer him a TV also a budget model. Also, do not abuse the client’s attention, no matter how much you want to increase sales. There are regular customers who make 2-4 purchases per month. So you can send sms to them every week. And if a person made a purchase from you once for the time being, and you immediately begin to throw messages at him, then his reaction will be negative. It is unlikely that he will contact you again.

How to increase sales using SMS?

If you use sms messaging, do not forget about brevity. Deliver specific information, a minimum of letters – maximum information. No one will read a long text, the user simply deletes the message if it is not “hooked” from the first phrase. You do not know how to come up with such a text? Contact to the experts, copywriters, advertisers. They will prompt the best option for your particular case. In addition, SMS should be encouraged to action. A person should have a desire to make the transition to the site of your store, or find it on the Internet. Simply put – interest! To do this, you can carry out the preparatory work, for example, using targeting. It is necessary in order to determine the target audience. A person living in an apartment is unlikely to be interested in a power saw, but a resident of a country house or a summer resident – yes, it is quite likely. Targeting allows you to select potential customers by gender, age, interests, and place of residence. Thus, your messages will “hit the target.”This increases the return on SMS messaging, pays for it and leads to new customers.

How to collect customer numbers on the site?

Nowdays, one of the most effective ways to alert customers and potential buyers is SMS sending. Modern people always carry a mobile phone with them, which means they are guaranteed to receive your message. However, there is one small nuance – and where to get these numbers to send SMS . There are several options here. The first one is illegal and quite risky, this is the purchase base of numbers. Why illegal? Thats because the person did not leave his number to you, and you use it for commercial purposes. Why risky? Again, if you did not leave the party room, and you send him the message, then it causes a negative reaction. Most likely, in your company, this person does not appeal because you violated his rights.

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How to collect customer numbers on the site?

Therefore, it would be more efficient to create your own database of numbers. Make it not as difficult as it may seem at first glance. Especially if you have your own website, especially if it is an online store. Such a database is much more efficient, since sending messages will be carried out by those customers who have already visited your site and, most likely, made a purchase. And most importantly, the people themselves have given you their numbers, which means that no complaints will arise to you. So, what are the ways to collect phone numbers from the site?

Through the order form

At the time of purchase, the user needs to leave his contacts in order for the manager to call and clarify whether the customer actually completes the order. The fact is that there are different situations, you can make a purchase by mistake, and then, of course, do not take it from the point of delivery. Thats why managers are always trying to make sure the intentions of the user, having a telephone conversation. And this is a great way to make a list of customers. The numbers are still saved, they can be transferred to the delivery service so that the courier can contact the buyer. Consequently, the data will already be entered into the computer of the store employee; all that remains is to move them to a convenient table.

Through personal data

This method is good because, in addition to the phone, you can also find out the email of the person. Why users can leave personal data on the site? There are several reasons. The first is registration on the site, for example, on the forum. A phone may be required to obtain a verification code that must be entered. In part, this is a fight against bots, who attack every day a little bit of a famous portal. Partially used to build customer base. Also, buyers fill out questionnaires if the store offers a program of discounts or loyalty, that is, the person is already becoming a regular customer. In order for the store to identify the owner of a personal card or discount certificate, a phone number is required. In addition, you get the name of the client, perhaps – an email address. This is a completely legal and even effective way. Here, the consumer will not mind receiving the newsletter, because it offers favorable discounts and promotions.

Through the callback form

This is surprisingly simple way to find out your personal phone number. After all, the user is not only forced to give it to you, but even he is interested in it. Otherwise, how can the store manager or the site administrator contact him? Your employee will already have a number that he needs to enter into the database.

Through mobile apps

You know some companies, in addition to the site, release applications on smartphones. Please not to be confused with the site, which is designed specifically for mobile devices. We are talking about an application that acts as a copy of the site, but with more convenient functionality that allows, for example, to make purchases faster. Also, the application is installed on the phone, so you do not need to find the portal of the online store every time. To create a personal account here you will need to enter data, including the phone number. Accordingly, this is another safe and legal source for collecting numbers.