Сколько символов в одном сообщении СМС и Вайбер

Многие компании, занимающиеся рассылкой на телефоны, интересуются тем, сколько символов в одном сообщении СМС и Вайбер. Это нужно учитывать, чтобы знать, на какой текст ориентироваться при составлении рекламного предложения. Если сделать текст слишком коротким, то можно не донести полностью всю полезную информацию до адресата. В то же время, длинный текст может не влезть в одно сообщение, придется отправлять два, а пользователи обычно не читают вторую СМС. Да и стоимость такого рекламного предложения увеличивается вдвое, независимо от того, сколько символов в сообщении, как в первом, так и во втором. По сути, вторая СМС вообще может содержать одну строчку, но оплачивать придется, как за полноценное. Мобильные операторы снимают плату именно за число сообщений, а не за количество символов в них.

Сколлько символов в смс

Сколько символов в СМС-сообщении

Если говорить о стандартных SMS, отправляемых на телефон, то количество знаков в сообщении составляет 160, при условии, что используется латиница. Для кириллицы отводится только 70 знаков. Вот почему владельцы телефонов получают обычно смс-ки на латинице – чтобы можно было больше текста вместить. Однако это не значит, что 2 сообщения будут содержать 320 знаков. Нужно учитывать перенос текста. В итоге получается, что количество символов в SMS сообщении, которое идет первым, будет 153 для латиницы, и 67 для кириллицы. Точно так же будет считаться и в том случае, если предполагается 3 СМС.

Но такое количество не является преднамеренной задумкой операторов мобильной связи. Так получилось из-за того, что каждое сообщение считывается по объему, в байтах. В GSM-стандарте предусмотрено 140 байт для одного смс-сообщения. Если углубиться в вопрос, то можно выяснить, что для латиницы предполагается 7-битная кодировка, тогда как для кириллицы всего лишь 2-битная. Именно поэтому кириллических знаков в одном сообщении в 2 раза меньше.

Те, кто собирается использовать эту информацию для рассылки, следует знать и тот факт, что при наличии в тексте хотя бы одного нелатинского знака, все сообщение уже не может считаться латинским.

сколько символов в вайбере

Сколько символов в сообщении Viber

Так как при отправке СМС-сообщений присутствуют подобные ограничения, ряд компаний использует мессенджеры, в частности, Viber. Это намного выгоднее по двум причинам. Во-первых, сообщения отправляются бесплатно, даже при массовой рекламной рассылке. Во-вторых, количество символов в Вайбере достигает 1000 знаков. А это позволяет вместить более объемный текст, а рекламное предложение сделать более информативным.

10 rules of modern SMS distribution

Marketing messages included in the marketing strategy of many companies, both large and small. This approach allows you to timely notify customers about new incoming goods, some promotions, opening new stores, etc. At the same time, to properly alert potential or loyal customers, you should follow some rules to get the most out of it.

 

правила смс рассылки

10 rules of modern Messaging

Expediency

Messaging should make sense. Sending message, just to remind customers of your company is irrational.Sometimes such approach is way of wasting money
We give you a simple sample. You have an online web store, and there are currently enough buyers. The question arises – is it necessary to attract new customers now? Of course not. It is better to put aside it for the period when there will be a decline in buyers. It is necessary to understand that every day, every phone number owner receives 3-5 messages from various companies – taxi, bank, credit organizations, etc. It starts to be annoying and therefore the SMS sent from your company without a valid reason will most likely cause a negative. Therefore, it is more expedient to remind oneself when it is really necessary.

Brevity

Deliver the necessary information concisely. Modern man does not have time to reread long texts, the essence of which can be explained with just one sentence. If you want to increase sales of air conditioners, just write “In the middle of summer, air conditioners from 4999 UAH.”. This is quite enough to interest a potential buyer.

Simplicity

Have in mind the past rule, try to formulate sentences and phrases so that the reader does not have to guess what you want to say. Everything should be simple and clear. Open a new store? Of course, for you this is event. But for the client it is unlikely. Therefore, it is not necessary to begin the message with the words “Finally, after hard work, we were able to open …”. Write simply what you are opening, specify the date and address.

Interest

So if you want the subscriber does not close the message immediately, as soon as he read the first line, you will cause interest in it. Again, this is not about some kind of intrigue, you should not create detective plots and puzzles. It will work in the advertising brochure, but not in SMS. And besides, try to “catch” the first phrase. For example, you have a promotion, which implies discounts on goods. Specify immediately the size of the discount, and then the period of the action.

Targeting

Messaging must take into account the target audience. You can obtain much greater effect y collecting and analyzing data. It is necessary to consider gender, age, location of potential buyers, their interests. For example, if your store works exclusively in the Kiev region, then what’s the point of sending messages to residents of Vinnitsa? They will not go to Kiev to make a purchase from you or order a service.

Truthfulness

If you want messaging brings the desired result the information in the messages must correspond to reality. No need to lure customers in the hope that they will at least buy something. Do not buy! Moreover, they will not react to the following messages at all, suspecting that this is another lie. Today, a whole lot of different companies and stores offering services and products, so there is no problem of choice. But getting into the blacklist with this approach is very simple.

Ability to unsubscribe

Most companies are so much “clinging” to each customer or customer services, which does not give the opportunity to unsubscribe. At seems as if the client has unsubscribed from marketing messages, he will immediately forget about the company itself. Do not forget, especially if other marketing methods are used, which operate in the complex. But, if your online SMS sending gives you the opportunity to unsubscribe, this will be a big plus for your company. Just enter at the end of the message the email address of the administrator who is responsible for this.

Unobtrusive

As mentioned above, each subscriber receives daily a series of messages from various companies and stores. By the end of the day, the average subscriber is already in the eyes dazzled by all sorts of promotions, discounts, discoveries, new receipts, opportunities to take a loan, etc. And this is if a person is not subscribed to any mailing list. Do not want to get to the black list? Then try not to send another message for good reason, every week. Do this precisely out of necessity, as stated in the first rule.

Personality

Anyone wants respectful attitude towards themselves, and this is true. Want your message to be received positively? Then contact the subscriber by name patronymic. He will be pleased, and in most cases the person does not immediately close the SMS.

Using messengers

Thanks to messengers you can save money on sending messages, because here they are free. In addition, from the chat is easier to follow the link to the specified address of the site. Yes, and users often “sit” in the messengers, because they will surely read your SMS. “

10 rules selling SMS

Nowdays each of us receive a lot of sms. And this is not about the messages that we receive from friends or relatives, but about marketing. Some of them are talking about the opening of a new store, others – about promotional discounts, others are announcing the incoming of some fashionable gadget for sale. Anyway we are constantly informed about something. The use of messages for commercial purposes implies a significant increase in sales, but in fact everything is not as rosy as we would like. Why? It can have a lot of reasons. The main one of them is that not all marketing specialists use the rules of SMS messaging.

продающее СМС

10 rules selling SMS

Marketing Impulse Rule

The person who received the SMS on the phone should be willing to respond to it, react. This reaction is called impulse. There is no point in sending a message for the sake of a message, it’s wasted money thrown away. So, the information must be such that the person has an impulse or at least be interested in the proposal. If he clickes to the store site, this is already a 50% guarantee that he will make a purchase. Then everything will depend only on the prices in your store, the convenience of making an order, etc.

One sms – one pulse

Before sending SMS, make sure that it will cause only one pulse. This means that you should not talk about two or more products at once. Do you have discounts on phones and tablets? Write only about the phone in one message, and about the tablet in another. Better two messages, after a certain period of time. It is important that a person does not think that he will be more interested in – one product or another.

Conciseness

SMS is a short message system. You should remember this definition always even if you use Viber or other instant messenger. No one will read long texts. The subscriber, receiving SMS, thinks that someone from relatives or friends is writing to him, because when he sees that some company has written, he will most likely close the message. It is necessary that he had time to read the information up to this point. In addition, conciseness makes it possible to add intrigue, which is also not superfluous.

правила смс

Individual approach

Do you want to inspire confidence? Indicate in the message the name and last name of the addressee. Of course, if you know it. Yes, this approach will not allow the use of mass messaging, but it will be more effective, because this is what a person will see – the absence of a mass messaging! You tried to specify his name, spent time. And this is something worth it.

Use targeting

Targeting is a great solution for not wasting money. If a person who does not have a car receives an SMS with an offer to buy spare parts, what will he do? Delete this message, and you will experience a misunderstanding. You need to find out as much information as possible about your client, make a selection, send targeted messages.

Customer focus

That’s ancient history “”Customer care””. If you want a customer to treat your company positively, add a bit of “soul” to your relationship. You should not contemplate it from a consumer point of view. How much will cost a message like this “It’s cold outside today. Do not forget to grab a scarf. Your shop N! ”. In pennies! But you are not trying to sell something in it, you are participating. Thus, this person will remember your store, and, most likely, if you need to buy something, he will most likely turn to you.

Ability to unsubscribe

Do you know what annoys many people? When they receive SMS from a company to which they did not give their phone number. In fact, it is the illegal use of personal data for commercial purposes. The problem is aggravated by the fact that there is no possibility to unsubscribe. Make it. Enter the administrator’s email that can stop the distribution to the subscriber’s phone number. In fact, there is one small trick here. Few people will actually go to email, write to the administrator, wait for a response. But the very opportunity to unsubscribe from advertising already increases the credibility of you.

Using instant messengers

Do you want to make messaging for free without SMS? Use instant messengers! Nowdays, the number of users of Viber, Facebook, Telegram, Skype and other applications is constantly growing. Millions of people use these services. So why should you pay to mobile carriers if you can send thousands of messages for free.

Unobtrusive

Messages should not be intrusive, come 10 times a week. It is annoying. Make it easier. For example, you have a website with SMS registration on it. In the same message may be an advertising offer.

Truthfulness

Try to keep the information indicated in the message true. If you write that the TV is sold for 5999 UAH, and in fact it costs 7999, then there will be no more confidence in you.

Timeliness

Has a new model of smartphone, which everyone was waiting for? Report it to your customers immediately. After 2-3 months, this information will no longer be relevant.

How to increase sales using SMS?

Why do some stores constantly increase sales, while others rejoice even a dozen customers per day? The fact is that not all people can know about some kind of store. They are used to shopping (including online shopping) in one or two stores, they are all satisfied. So why would they look to be interested in new? So, the solution to the problem is to find out about your store. But how to do that? Yes, there are advertising campaigns, clear strategies, and everything in the complex gives a certain result. For example, flyers. They are distributed on the street, and the distributor for several hours of work is able to distribute 100-200 such leaflets. But the trouble is that the same people take this route daily. In most cases. Therefore, you need to use more efficient features. And here the sms comes to the rescue.

The benefits of Marketing messaging

Messaging is way to advertise a product or to cause interest in it .Today this way has become one of the most popular. Every person already has a mobile phone, which means that he is guaranteed to receive your message. Unlike the same leaflet, which is almost immediately thrown into the nearest dustbin, the message is at least opened. After all, it could come from anyone, for example, from a bank. That is why the probability that it will be read is much higher. A significant advantage can be called the fact that sending messages can be mass. You can simultaneously send a commercial offer immediately to the top ten subscribers, or even a hundred. Modern technologies allow to do this. Of course, this can cost a certain amount of money spent on the payment of services of a mobile operator. But, first, you can use applications like Viber or Skype. Secondly, there are programs through which free online SMS sending is possible. In addition, it will be easier to compose a message using a computer keyboard, rather than a telephone. Especially if you specify the name and patronymic of the subscriber in each message.

 

продажи смс

Important rules of Marketing Messaging

Someone may argue against this way of marketing, arguing that sms sending annoys people, repels. This is only half true. Yes, indeed, subscribers feel discontent and annoyance, they begin to feel negative towards some kind of store. But this is not caused by the distribution itself, but by the content of the messages and the frequency of their sending. First of all, repels the lack of an individual approach. For example, a client bought a tablet from you for 1999 UAH., And in a month you send him a text message with an offer to buy a TV for 15999 UAH. But is this sentence logical? After all, a client bought a budget model gadget from you, perhaps the cheapest one. Will he have money for such a TV? It will work better if you offer him a TV also a budget model. Also, do not abuse the client’s attention, no matter how much you want to increase sales. There are regular customers who make 2-4 purchases per month. So you can send sms to them every week. And if a person made a purchase from you once for the time being, and you immediately begin to throw messages at him, then his reaction will be negative. It is unlikely that he will contact you again.

How to increase sales using SMS?

If you use sms messaging, do not forget about brevity. Deliver specific information, a minimum of letters – maximum information. No one will read a long text, the user simply deletes the message if it is not “hooked” from the first phrase. You do not know how to come up with such a text? Contact to the experts, copywriters, advertisers. They will prompt the best option for your particular case. In addition, SMS should be encouraged to action. A person should have a desire to make the transition to the site of your store, or find it on the Internet. Simply put – interest! To do this, you can carry out the preparatory work, for example, using targeting. It is necessary in order to determine the target audience. A person living in an apartment is unlikely to be interested in a power saw, but a resident of a country house or a summer resident – yes, it is quite likely. Targeting allows you to select potential customers by gender, age, interests, and place of residence. Thus, your messages will “hit the target.”This increases the return on SMS messaging, pays for it and leads to new customers.

How does sending SMS via the Internet?

Sending SMS via the Internet may be needed at any time. There are many reasons for this. For example, it often happens that there is no money in the account, but you need to send an important message. It may happen that the phone stopped working, and report that everything is well needed. It is not always possible to use instant messengers, it so happens that you have to use only a computer or laptop. Another reason is sending a message from abroad. Often, tariffs of foreign mobile carriers simply go off-scale, send a message for free without an sms becomes difficult. Therefore, using the Internet to communicate with loved ones will be much cheaper or cost nothing at all. Well, of course, the last reason is sending through a virtual network to subscribers, customers. , and it is still considered the most effective and reliable sales assistant. In general, it is important to understand how sending works and what you will encounter when searching for relevant sites.

How does SMS sending work?

In fact, websites that are engaged in messaging over the Internet are intermediaries between the mobile carriers, the sender and the recipient. They have a rather intricate at first glance system of work. Messages are sent via the SMSC center, which includes hardware and software. And immediately notice, you can not worry – no one reads your messages, the process happens automatically. Therefore, it can send anything, confidentiality is provided.

sms

SMSC Center includes:

• SMS server. This is a specialized software or application. It provides two-way communication between the recipient and the sender. It also handles the processing and storage of the message. • SMS gateway. It provides the interaction of the SMS server and other servers. Its main task is to facilitate traffic between servers and mobile subscribers. To put it simply, the SMS gateway is the main intermediary that provides translation of one network protocol to another in a language that it understands. • SMPP. In this case, the presented gateway provides data transfer between equal SMS centers. Thus, the system receives the message and automatically forwards it to the desired destination, accessing the SMS server. Due to this network structure, sending can be carried out at any time of the day and from any city. All that matters is the internet and the availability of a special site.

How to send SMS via the Internet

There are several ways to send a message through virtual networks. The first and most reliable is the carrier to which you or the recipient are connected. Often, all existing mobile operators provide a similar service. You can go to the official web portal and find this service. The main advantage of this method is free sms. The second way is to look for alternative resources. This may be necessary again if you are abroad. In this case, you can choose almost any service. Some of them are paid, some can embed advertising. The main thing here is to study the site itself, tariffs or other features of the portal. Free sms can go with ads. Which option is right for you, you have to decide individually. It is also important to know that some services ask for your phone number or postal address. Whether to give such information is a personal matter. As a last resort, you can simply write incorrect data, if there are concerns about confidentiality, no one should check.

смс рассылка

What is the peculiarity of sending SMS via the Internet and how it will look

When you send a message via the Internet, it comes in a very unusual way – from a three-digit number, not designating you as the sender. Those. determine who sent the SMS will be very difficult, or rather unrealistic for the average user. In some cases, Internet distribution via the Internet is similar to advertising, which is why many people, even without reading the message, simply delete it. Therefore, if you want a message to come up – subscribe and preferably at the beginning of a sentence, people often read the first 5 words than the entire long message. Otherwise, your important message will go to spam, and then to the trash.

Another feature of Internet messages is that it is impossible to answer by the phone from which the SMS came. It means the system works in one direction. You can send, but you can only reply to your mobile number. Therefore you should not worry if there was no answer to the message. Perhaps the person is looking for a way to contact you. Another feature is the length of messages. In such SMS it is impossible to write the history of your life, all the problems or troubles that you have encountered, since the number of characters is limited. Therefore, it is necessary to write briefly and concisely. You can simply ask to call back or specify contact information. It will be much more effective than trying to fit in a short message with 120 characters all that I want to present at the moment. Sms via the Internet delivered quickly enough. Often it takes a few seconds or minutes. And therefore, if there is a desire, you can always take advantage of such services.