Top 5 Messengers in Ukraine

In the past few years, with the proliferation of smartphones and tablets, the messenger has become the most convenient way of communication. It is an application that can be used on both mobile devices and computers. This is a great alternative to phones, since both messages and in-app conversations are free. The main thing is that your interlocutor should also have the same messenger installed and have access to the Internet. The idea of ​​such a communication tool has become so attractive that many companies began to release their instant messengers. However, not all of them were successful and won the attention of the public. There are various factors here, in particular, stable work, rich functionality, ease of use and, to a large extent, competent marketing policy of the company. More promoted product, of course, will be the most popular. Provided that it meets the requirements of users, and provides high-quality communication.

Top 5 Messegers in Ukraine

 

мессенджеры украины

In Ukraine, we can single out just a few applications that users liked the most. Lets consider these free instant messengers in more detail.

Facebook

This is messenger takes one of the leading positions all over the world. And it is not surprising, because the number of registered users of this social network is tens of millions. Accordingly, the account owner does not need to worry about registering with the communication application. At the same time, most often the Facebook messenger is used for correspondence and messaging. Here you can find everything you need for communication as fancy stickers, and a whole set of various emoticons, and the ability to send files. So from the point of view of correspondence, this option is excellent. But the situation is different with calls. If messanger sent sms without issues the quality of communication during the conversation left much to be desired. Of course, developers are constantly engaged in improvement, and, perhaps, soon the application would become a leader. But didnt have time. By the time the connection began to respond to the wishes of users, other instant messengers appeared, more adapted to this. And some have long functioned, they could only be transferred to the Android platform, such as Skype.

Skype

Originally skype used on a computer, but with the advent of mobile devices came the application based on Android. Since this product has long been familiar to users, they immediately began to use it for communication. Also there are functions with which it is convenient to conduct business. Take at least the possibility of group chat, or the ability to send messages to multiple users at once. This is the same as the viber messaging, through which you can notify your customers about any promotions, discounts, great deals. What is remarkable, Skype is not so popular for audio calls, its feature is in high-quality video calls. You see the interlocutor, he sees you, and only a camera is needed for this. You can also demonstrate to the other person the actions that you perform on the desktop of the computer, to record them. This is a great option for training, especially for corporate. In order not to explain to each new employee the same thing, it is enough to record a video demonstration and send it to colleagues.

Viber

It is another one of the leaders among the means of communication on the Internet. This application has won the love of users from all over the world. It has interesting features, ease of use, and, both for correspondence and for calls. And the calls are just a “”chip”” of this product. Due to this, Viber began to replace ordinary phones, because for conversations there is no charge here. Is it any wonder that many mobile carriers in Ukraine have created unlimited talk packages, and the cost of these packages is not as high as a few years ago? It’s very simple – than to pay per minute for a conversation and connection, it is easier to call via Viber. Its realy convenient application for business. Used messaging via viber gives you the opportunity to notify your contacts about any promotional offers, or to distribute management orders among colleagues. You can create a chat for a department or for the entire company, so each employee will receive important information in a timely manner. The messenger shows that the interlocutor not only received the message, but also read it, because there are no more excuses because he did not know about the order. Also, in the application there are hidden opportunities, but not all use them, and even know about them. So Viber messaging works fine, and managed to give a good account of it.

Telegram and WhatsApp

The fourth and fifth places in popularity are Telegrams and WhatsApp. However, this is conditional popularity. Yes, both of these products in Ukraine are trying to promote, especially Telegram. However, not entirely successful. So far, these products cannot offer users something new, which is why they would be worth giving up other instant messengers.

How to increase sales using SMS?

Why do some stores constantly increase sales, while others rejoice even a dozen customers per day? The fact is that not all people can know about some kind of store. They are used to shopping (including online shopping) in one or two stores, they are all satisfied. So why would they look to be interested in new? So, the solution to the problem is to find out about your store. But how to do that? Yes, there are advertising campaigns, clear strategies, and everything in the complex gives a certain result. For example, flyers. They are distributed on the street, and the distributor for several hours of work is able to distribute 100-200 such leaflets. But the trouble is that the same people take this route daily. In most cases. Therefore, you need to use more efficient features. And here the sms comes to the rescue.

The benefits of Marketing messaging

Messaging is way to advertise a product or to cause interest in it .Today this way has become one of the most popular. Every person already has a mobile phone, which means that he is guaranteed to receive your message. Unlike the same leaflet, which is almost immediately thrown into the nearest dustbin, the message is at least opened. After all, it could come from anyone, for example, from a bank. That is why the probability that it will be read is much higher. A significant advantage can be called the fact that sending messages can be mass. You can simultaneously send a commercial offer immediately to the top ten subscribers, or even a hundred. Modern technologies allow to do this. Of course, this can cost a certain amount of money spent on the payment of services of a mobile operator. But, first, you can use applications like Viber or Skype. Secondly, there are programs through which free online SMS sending is possible. In addition, it will be easier to compose a message using a computer keyboard, rather than a telephone. Especially if you specify the name and patronymic of the subscriber in each message.

 

продажи смс

Important rules of Marketing Messaging

Someone may argue against this way of marketing, arguing that sms sending annoys people, repels. This is only half true. Yes, indeed, subscribers feel discontent and annoyance, they begin to feel negative towards some kind of store. But this is not caused by the distribution itself, but by the content of the messages and the frequency of their sending. First of all, repels the lack of an individual approach. For example, a client bought a tablet from you for 1999 UAH., And in a month you send him a text message with an offer to buy a TV for 15999 UAH. But is this sentence logical? After all, a client bought a budget model gadget from you, perhaps the cheapest one. Will he have money for such a TV? It will work better if you offer him a TV also a budget model. Also, do not abuse the client’s attention, no matter how much you want to increase sales. There are regular customers who make 2-4 purchases per month. So you can send sms to them every week. And if a person made a purchase from you once for the time being, and you immediately begin to throw messages at him, then his reaction will be negative. It is unlikely that he will contact you again.

How to increase sales using SMS?

If you use sms messaging, do not forget about brevity. Deliver specific information, a minimum of letters – maximum information. No one will read a long text, the user simply deletes the message if it is not “hooked” from the first phrase. You do not know how to come up with such a text? Contact to the experts, copywriters, advertisers. They will prompt the best option for your particular case. In addition, SMS should be encouraged to action. A person should have a desire to make the transition to the site of your store, or find it on the Internet. Simply put – interest! To do this, you can carry out the preparatory work, for example, using targeting. It is necessary in order to determine the target audience. A person living in an apartment is unlikely to be interested in a power saw, but a resident of a country house or a summer resident – yes, it is quite likely. Targeting allows you to select potential customers by gender, age, interests, and place of residence. Thus, your messages will “hit the target.”This increases the return on SMS messaging, pays for it and leads to new customers.

How to collect customer numbers on the site?

Nowdays, one of the most effective ways to alert customers and potential buyers is SMS sending. Modern people always carry a mobile phone with them, which means they are guaranteed to receive your message. However, there is one small nuance – and where to get these numbers to send SMS . There are several options here. The first one is illegal and quite risky, this is the purchase base of numbers. Why illegal? Thats because the person did not leave his number to you, and you use it for commercial purposes. Why risky? Again, if you did not leave the party room, and you send him the message, then it causes a negative reaction. Most likely, in your company, this person does not appeal because you violated his rights.

номера телефонов

How to collect customer numbers on the site?

Therefore, it would be more efficient to create your own database of numbers. Make it not as difficult as it may seem at first glance. Especially if you have your own website, especially if it is an online store. Such a database is much more efficient, since sending messages will be carried out by those customers who have already visited your site and, most likely, made a purchase. And most importantly, the people themselves have given you their numbers, which means that no complaints will arise to you. So, what are the ways to collect phone numbers from the site?

Through the order form

At the time of purchase, the user needs to leave his contacts in order for the manager to call and clarify whether the customer actually completes the order. The fact is that there are different situations, you can make a purchase by mistake, and then, of course, do not take it from the point of delivery. Thats why managers are always trying to make sure the intentions of the user, having a telephone conversation. And this is a great way to make a list of customers. The numbers are still saved, they can be transferred to the delivery service so that the courier can contact the buyer. Consequently, the data will already be entered into the computer of the store employee; all that remains is to move them to a convenient table.

Through personal data

This method is good because, in addition to the phone, you can also find out the email of the person. Why users can leave personal data on the site? There are several reasons. The first is registration on the site, for example, on the forum. A phone may be required to obtain a verification code that must be entered. In part, this is a fight against bots, who attack every day a little bit of a famous portal. Partially used to build customer base. Also, buyers fill out questionnaires if the store offers a program of discounts or loyalty, that is, the person is already becoming a regular customer. In order for the store to identify the owner of a personal card or discount certificate, a phone number is required. In addition, you get the name of the client, perhaps – an email address. This is a completely legal and even effective way. Here, the consumer will not mind receiving the newsletter, because it offers favorable discounts and promotions.

Through the callback form

This is surprisingly simple way to find out your personal phone number. After all, the user is not only forced to give it to you, but even he is interested in it. Otherwise, how can the store manager or the site administrator contact him? Your employee will already have a number that he needs to enter into the database.

Through mobile apps

You know some companies, in addition to the site, release applications on smartphones. Please not to be confused with the site, which is designed specifically for mobile devices. We are talking about an application that acts as a copy of the site, but with more convenient functionality that allows, for example, to make purchases faster. Also, the application is installed on the phone, so you do not need to find the portal of the online store every time. To create a personal account here you will need to enter data, including the phone number. Accordingly, this is another safe and legal source for collecting numbers.