How to collect customer numbers on the site?

Nowdays, one of the most effective ways to alert customers and potential buyers is SMS sending. Modern people always carry a mobile phone with them, which means they are guaranteed to receive your message. However, there is one small nuance – and where to get these numbers to send SMS . There are several options here. The first one is illegal and quite risky, this is the purchase base of numbers. Why illegal? Thats because the person did not leave his number to you, and you use it for commercial purposes. Why risky? Again, if you did not leave the party room, and you send him the message, then it causes a negative reaction. Most likely, in your company, this person does not appeal because you violated his rights.

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How to collect customer numbers on the site?

Therefore, it would be more efficient to create your own database of numbers. Make it not as difficult as it may seem at first glance. Especially if you have your own website, especially if it is an online store. Such a database is much more efficient, since sending messages will be carried out by those customers who have already visited your site and, most likely, made a purchase. And most importantly, the people themselves have given you their numbers, which means that no complaints will arise to you. So, what are the ways to collect phone numbers from the site?

Through the order form

At the time of purchase, the user needs to leave his contacts in order for the manager to call and clarify whether the customer actually completes the order. The fact is that there are different situations, you can make a purchase by mistake, and then, of course, do not take it from the point of delivery. Thats why managers are always trying to make sure the intentions of the user, having a telephone conversation. And this is a great way to make a list of customers. The numbers are still saved, they can be transferred to the delivery service so that the courier can contact the buyer. Consequently, the data will already be entered into the computer of the store employee; all that remains is to move them to a convenient table.

Through personal data

This method is good because, in addition to the phone, you can also find out the email of the person. Why users can leave personal data on the site? There are several reasons. The first is registration on the site, for example, on the forum. A phone may be required to obtain a verification code that must be entered. In part, this is a fight against bots, who attack every day a little bit of a famous portal. Partially used to build customer base. Also, buyers fill out questionnaires if the store offers a program of discounts or loyalty, that is, the person is already becoming a regular customer. In order for the store to identify the owner of a personal card or discount certificate, a phone number is required. In addition, you get the name of the client, perhaps – an email address. This is a completely legal and even effective way. Here, the consumer will not mind receiving the newsletter, because it offers favorable discounts and promotions.

Through the callback form

This is surprisingly simple way to find out your personal phone number. After all, the user is not only forced to give it to you, but even he is interested in it. Otherwise, how can the store manager or the site administrator contact him? Your employee will already have a number that he needs to enter into the database.

Through mobile apps

You know some companies, in addition to the site, release applications on smartphones. Please not to be confused with the site, which is designed specifically for mobile devices. We are talking about an application that acts as a copy of the site, but with more convenient functionality that allows, for example, to make purchases faster. Also, the application is installed on the phone, so you do not need to find the portal of the online store every time. To create a personal account here you will need to enter data, including the phone number. Accordingly, this is another safe and legal source for collecting numbers.

How does sending SMS via the Internet?

Sending SMS via the Internet may be needed at any time. There are many reasons for this. For example, it often happens that there is no money in the account, but you need to send an important message. It may happen that the phone stopped working, and report that everything is well needed. It is not always possible to use instant messengers, it so happens that you have to use only a computer or laptop. Another reason is sending a message from abroad. Often, tariffs of foreign mobile carriers simply go off-scale, send a message for free without an sms becomes difficult. Therefore, using the Internet to communicate with loved ones will be much cheaper or cost nothing at all. Well, of course, the last reason is sending through a virtual network to subscribers, customers. , and it is still considered the most effective and reliable sales assistant. In general, it is important to understand how sending works and what you will encounter when searching for relevant sites.

How does SMS sending work?

In fact, websites that are engaged in messaging over the Internet are intermediaries between the mobile carriers, the sender and the recipient. They have a rather intricate at first glance system of work. Messages are sent via the SMSC center, which includes hardware and software. And immediately notice, you can not worry – no one reads your messages, the process happens automatically. Therefore, it can send anything, confidentiality is provided.

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SMSC Center includes:

• SMS server. This is a specialized software or application. It provides two-way communication between the recipient and the sender. It also handles the processing and storage of the message. • SMS gateway. It provides the interaction of the SMS server and other servers. Its main task is to facilitate traffic between servers and mobile subscribers. To put it simply, the SMS gateway is the main intermediary that provides translation of one network protocol to another in a language that it understands. • SMPP. In this case, the presented gateway provides data transfer between equal SMS centers. Thus, the system receives the message and automatically forwards it to the desired destination, accessing the SMS server. Due to this network structure, sending can be carried out at any time of the day and from any city. All that matters is the internet and the availability of a special site.

How to send SMS via the Internet

There are several ways to send a message through virtual networks. The first and most reliable is the carrier to which you or the recipient are connected. Often, all existing mobile operators provide a similar service. You can go to the official web portal and find this service. The main advantage of this method is free sms. The second way is to look for alternative resources. This may be necessary again if you are abroad. In this case, you can choose almost any service. Some of them are paid, some can embed advertising. The main thing here is to study the site itself, tariffs or other features of the portal. Free sms can go with ads. Which option is right for you, you have to decide individually. It is also important to know that some services ask for your phone number or postal address. Whether to give such information is a personal matter. As a last resort, you can simply write incorrect data, if there are concerns about confidentiality, no one should check.

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What is the peculiarity of sending SMS via the Internet and how it will look

When you send a message via the Internet, it comes in a very unusual way – from a three-digit number, not designating you as the sender. Those. determine who sent the SMS will be very difficult, or rather unrealistic for the average user. In some cases, Internet distribution via the Internet is similar to advertising, which is why many people, even without reading the message, simply delete it. Therefore, if you want a message to come up – subscribe and preferably at the beginning of a sentence, people often read the first 5 words than the entire long message. Otherwise, your important message will go to spam, and then to the trash.

Another feature of Internet messages is that it is impossible to answer by the phone from which the SMS came. It means the system works in one direction. You can send, but you can only reply to your mobile number. Therefore you should not worry if there was no answer to the message. Perhaps the person is looking for a way to contact you. Another feature is the length of messages. In such SMS it is impossible to write the history of your life, all the problems or troubles that you have encountered, since the number of characters is limited. Therefore, it is necessary to write briefly and concisely. You can simply ask to call back or specify contact information. It will be much more effective than trying to fit in a short message with 120 characters all that I want to present at the moment. Sms via the Internet delivered quickly enough. Often it takes a few seconds or minutes. And therefore, if there is a desire, you can always take advantage of such services.

Targeting to advertise your business

The word ” Targeting ” s an incomprehensible term for many Internet users
However, it is not surprising, because it is a highly specialized concept used in Internet marketing and web analytics. For the average user, this term is of no interest. But for the business owner, SMM promotion specialist, PR manager, on the contrary, this is an important and extremely useful tool.

Targeting concepts

Simply put, targeting is a mechanism used in marketing. It is needed in order to select from the millions of users exactly the target audience to which you want to convey information. Correct setting of the targeting will allow you to identify the audience by such criteria as gender, age, place of residence, preferences in music, clothing brands, hobbies, etc. What is it for? Very simple. A customer, such as a sportswear store, has a certain budget that he is willing to spend on an advertising campaign on the Internet. Accordingly, he must be sure that commercials or newsletters reach a potential buyer. Who can be assigned to this category? This is an adult, male or female, fond of sports. That is, those who may be interested in sportswear. These men or women should live in the country or region where the store sells. It makes no sense to show ads to a person living abroad, because he simply can not make a purchase. Accordingly, the store owner does not make sense to pay for displaying advertising to this user. Thus, we see that advertising is the most effective targeting. It will be shown only to those who are really able to respond to it. And at the same time, do not pay extra money for shows that will be useless.

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Differences between targeted and contextual marketing

It may seem to an uninitiated person that both of these types of marketing are identical. The owner of a store or company may have the idea of ​​“setting up targeting now,” and users will immediately see contextual advertising in banners. In fact, these are completely different things, and even their goals are different. Targeting marketing is aimed at users who meet specified criteria. And here it does not matter whether a particular user was looking for an advertised product. Perhaps he had no idea at all about the existence of such a product. And, having learned, can become a potential buyer. Contextual marketing is aimed at those users who have already searched for the product or service they need. Consequently, they will be highlighted advertising product, which they have already been interested in, and in recent times. After six months or a year, if the user is no longer searching for the thing he needs, then the ad will stop flashing offers related to this thing. Thus, it becomes clear that the task of contextual marketing is to respond to specific user requests, and the task of targeted marketing is to find these users. And it is important to understand. Since contextual marketing attracts people who can already be called potential customers. It just redirects them to you. And targeting makes it possible for a person to create a desire to become a buyer, to push him to this step. So, these two types of advertising should not be considered interchangeable. And you need to know which one will work in each case. On the other hand, they work excellently together, although they require a larger budget for the marketing campaign.

 

The Importance of Targeting Settings

Before proceeding to the settings, you need to understand which of them will be needed. And for this, data analysis is used. Data is most easily collected from cookies, with which you can determine the interests, tastes, needs of users, as well as their financial capabilities. Absolutly, such painstaking and monotonous work, as analysis, requires perseverance and attentiveness, or the involvement of appropriate specialists, who will be engaged in this work. After receiving the data and analysis, you can get a complete picture in the form of a graph or diagram. These are the most convenient solutions that allow you to quickly and easily see the information you are interested in. Now, let’s talk about what parameters and how to set up targeting is best. There are actually not many such criteria: • Geographic location – advertising will be shown only to those users who live in your region / country: • Socio-demographic parameter – gender, age, place of work or study, approximate income level; • Show time – advertising is shown exactly at the time when users are most likely on the Internet; • User behavior – it is determined that he was searching the network, for example, “buy a phone”; • Interests of users – advertising is shown only to those people who are interested in this or that area. By making the sample you need, you will be able to reach “your” target audience and significantly increase your sales.

The main functions of Viber

Viber is one of the most popular and convenient instant messengers in the world. The number of its users is millions, and surely for good reason. Today, more and more people prefer to use compact gadgets, especially since Internet coverage allows you to conduct telephone conversations through the instant messenger, and it is completely free ! And sending via viber makes it possible to inform several subscribers about something at once, without requiring for each of them to type a separate message.

The main functions of Viber

As with any messenger Viber’s task is quite simple – communication. This can be done in writing, typing messages, or verbally, with the help of calls. Moreover, the program is focused mainly on conversations, as it makes it very convenient to move contacts from the phone book to Viber. On the other hand, if you do not want to have some number in the contact list in the application, then you simply remove it from there using the settings. However, lovers of Internet correspondence is also not forgotten.Absolutely, not every one of us has the ability to make telephone conversations, but sending a message is easier than ever. For example, sitting at a university at a lecture or at a noisy party, you need to tell something to your relatives. You can not call, because the message remains the only way out. For a comfortable conversation in the application there are emoticons, so-called stickers, animation. In addition, you can send a text file, video from YouTube, photo, video, audio. This is especially useful if you are using a vibe. With the help of various functions, any user can customize the profile in the messenger at their discretion, including adding a photo. If any photo seems dull and uninteresting to you, it can be processed using the appropriate function – add some elements, make an inscription, etc. For an adult, perhaps it will seem like over-indulgence, but on the other hand, why not? In any case, this approach suggests that the developers have tried to adapt the program for different age categories, and have done everything possible so that Viber was comfortable for everyone.

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Messenger business opportunities

We should talk about it separately. For business owners the most attractive are the two functions of this messenger. The first is viber messaging. It is convenient in that you can send interesting information to all your subscribers at once. For example, in your store, there is some kind of promotion involving discounts. Someone from your contacts does not know about it, although he could participate. But sending a message to each person separately will take a lot of time, especially if the contact list includes several hundred users. Messaging solves this issue easily. The second function is group chat. First of all, you can use it for corporate purposes by connecting all employees to it. You can create a general chat for a company, or you can create several chats for each department. Thus, when you need to convey important information to the staff, some kind of order or task, it is enough to send a message that all people from the list of contacts added to the chat will receive. In turn, they can ask questions, get answers – and everyone else will read this. This avoids repeating the same questions.

 

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Secret Viber Functions

Some functions in Viber are called secret. In fact, there is no secret in them, just few of us get to them. Typically, users are limited to the standard settings, and then use the messenger as a means of communication. However, several so-called secret opportunities are still worth considering, under certain circumstances they can be useful. First of all, you should say a few words about security. This is very important for those who use the application as a business tool. Developers pay special attention to the security of communication of their customers, because they used end-to-end encryption. The function offers to go into the conversation, which will be completely encrypted. You can also hide from outsiders your secret dialogues. The function is called “”Secret Chat””. It is configured with just a few clicks. Secondly, if you do not want someone to see your presence in the messenger, you can disable the “”Online”” button. Thus, users from the contact list will not know when you last visited the application. It is also possible to set the notification of the interlocutor about the message you have viewed. It is not always convenient when a pen-friend knows that you have read his message. Thirdly, you can save your message log by making a backup copy of it. This is useful when switching to another phone, in case of loss or failure, etc”